First, we think.

At Icon Design, we know exceptional design
doesn't begin with flashing banners or
one-size-fits-all templates. It begins
with something as timeless- and
as seemingly quaint- as an idea.

So before we ever set a pencil to
paper we ask ourselves- Who are you?
What do you need to communicate?
And how can we help?

The design is the product of your thinking. When you've solved all these problems you just do it in a second. It is there. But before you have thought about all this in a particular manner, you are all over the place, because you are searching. You are feeling. You are looking for things. You do not know what you are doing. You are lost. You are in a maze. So thinking is number one in the design process.
Paul Rand, age 81, 1995